Date of Last Revision: August 13, 2020

The BeautyAdvisor Platform is owned and operated by Beauty Advisor LLC. BeautyAdvisor is strongly committed to protecting your privacy and providing a safe online experience for all our users. This Privacy Policy (the “Policy”) discusses the personally identifying information (“PII”) that we collect about you through BeautyAdvisor’s Website, App, and Products, which includes all of the BeautyAdvisor photos, videos, articles, and other content on the website and app (collectively, the “Platform”). Please read the complete Policy below and contact us if you have any questions. This Policy is part of and incorporated into our Terms of Use.

If you are not comfortable with this Privacy Policy or our Terms of Service, please do not provide us with PII or other information or content or otherwise use the BeautyAdvisor Platform.

1. Type of Information We Collect

We use Facebook Login so you can use your existing account to access the features of the Platform. You must explicitly authorize Facebook to share your information with us when you first log in to the Platform with your Facebook credentials.

You should review your privacy settings on your Facebook account because those settings determine and govern what PII may be made available to us when you access the Platform. While Facebook Login allows us to access a variety of information about you based on your Facebook account’s privacy settings, we only access PII which we feel is useful to enhance your experience on the Platform, including your name, profile photo, gender, and location. We may also collect any information you enter on the Platform or give us in any other way (such as through an email, survey, or letter).

2. Information in Public Areas of the Platform

Please keep in mind that whenever you voluntarily provide information in public areas of the Platform, that information can be viewed and possibly used by others. We, therefore, advise users not to disclose contact information, including phone number, email address, street address, or instant messenger address (within these public areas) that they do not wish to share. We are not responsible for PII you choose to submit in these public areas.

3. Cookies

Like many websites, we use "cookies." Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser to enable our systems to recognize your browser. We use persistent, identifying cookies to remember your information and to link your activities to you. While you can take steps to warn off, block or disable cookies, if you do, the Platform may not function and appear as we have designed it. Nonetheless, if you want to take these steps, you can do so by following the instructions associated with your browser. For more information about cookies, including controlling and deleting them, please visit the website.

Our cookies do not collect PII that you provide to us during the registration process, but they do collect other information such as the following:

a. The domain name and host from which you access the Internet and the Internet address of the site from which you direct-linked to ours;
b. the date and time you access the Site and pages you visit;
c. your computer's IP address and information about its operating system, platform and the Web browser type and version you used;
d. demographic and other non-personally identifiable profile information about you;
e. information to combat fraud or misuse.

4. Pixel Tags

In our emails to you, we may use "pixel tags" to determine if your email software or service can display HTML-formatted email (this helps us optimize the size of our email messages and conserve bandwidth).

5. Collection of Information by Third Parties

Our Platform may include third-party advertising, links to other websites, and other content from third-party businesses. The content posted by these parties will be reasonably identifiable as coming from a third party. We do not provide any PII to these advertisers, third-party websites, or other businesses, although on occasion we may mutually share non-personally identifiable (e.g. demographic) information to facilitate the delivery of relevant advertisements. These third-party websites, businesses, and advertisers, or advertising companies working on their behalf, sometimes use technology to deliver (or "serve") the advertisements that appear on our Platform directly to your browser. They automatically receive your IP address when this happens. They may also use cookies, JavaScript, web beacons (also known as action tags or single-pixel gifs), and other technologies to measure the effectiveness of their ads and to personalize or optimize advertising content. We do not have access to or control over cookies or other technologies that they may use, and the information practices of these advertisers and third-party websites or businesses are not covered by this Policy but are covered by their respective privacy policies. Some, but not all, third party advertising companies provide a mechanism to opt-out of their technology.

6. Promotions, Sweepstakes, and Contests

From time to time, we may host a promotion, sweepstake, or contest on the Platform. You may be asked to provide PII or permit the transfer to a third party of your PII in connection with such promotion, sweepstake or contest. It will be disclosed at the point of collection or transfer who is collecting or transferring the information and whose privacy statement applies, and it will be your choice whether or not you wish to permit such transfer or collection of PII to a third party.

7. Use of PII

We may use your PII for purposes such as responding to your requests, monitoring and providing the Platform, maintaining your account, providing you with advertising and non-advertising content on the Platform that we believe would be of interest to you, enforcing our rights and the rights of third parties, and investigating and ensuring compliance with our Terms of Service.

8. Opting-Out

Users can unsubscribe from any newsletters or opt-out of various promotional e-mailings they may have consented to at any time by sending an e-mail to the same address, or by clicking on "unsubscribe" links in each of our newsletters or emails. We reserve the right to send you customary business communications such as acceptance/rejection notices regarding content submissions, general system and administrative messages regarding the Platform, address confirmations, and transactional information about your account, and we may not offer you the opportunity to opt-out of receiving such communications so long as you are registered with the Platform. However, we provide you with the opportunity to choose not to receive other types of communications, such as friend requests or social notifications.

9. Use of Other Information

We use non-PII about our users for purposes such as measuring the number of visitors to sections of our Platform, making the Site more useful to visitors and delivering targeted advertising and non-advertising content. We use IP addresses to analyze trends, administer the Platform, track a user's movement, and gather broad demographic information for aggregate, non-personally identifiable use.

10. Retention of Information

We retain information for as long as required, allowed or we believe it useful, but do not undertake retention obligations. We may dispose of information in our discretion without notice, subject to applicable law that specifically requires the handling or retention of information. You must keep your own, separate back-up records.

Generally Subject to the terms of this Policy, we reserve the right to the following worldwide: use, access (or bar access to), process, disclose, display, share, transfer, store, sell, retain, commingle, investigate, verify, prove, and otherwise deal with, voluntarily or as required by law, (collectively “Disclose”) all PII, non-PII and other information. We may Disclose the foregoing internally to third parties or through any databases for any purpose not prohibited by this Policy or, in our discretion, to help prevent or address perceived harm, damage or loss to us or others or to respond to subpoenas, search warrants, court orders, or other legal processes. We reserve the right to send you customary business communications (i.e. acceptance/rejection notices regarding content submissions, general system, and administrative messages, etc.) without offering you the opportunity to opt-out of receiving them. However, we provide you with the opportunity to elect not to receive other types of communications, such as social notifications.

We share information with third parties, but only as described in the following:

a. Advertisers and Others. We share non-personally identifiable information with advertisers, service providers, and other persons with whom we conduct business. Similarly, these advertisers, service providers, and other persons may share with us non-PII about you that they have independently gathered or acquired.

b. Third-Party Services. We contract with affiliated and non-affiliated third parties to provide services to us or to you on our behalf. Examples include providing marketing assistance, providing customer service, sending emails to you, removing repetitive information from customer lists, and analyzing data. These third parties may have access to your PII, but will be required to use this information solely in connection with these authorized business activities.

c. Business Transfer. As we develop our business, we might sell or buy businesses or their assets, or engage in transfers, acquisitions, mergers, restructurings, changes of control or similar transactions. In such transactions, customer information generally is one of the transferred business assets, and your PII may be subject to such a transfer. Also, in the unlikely event of a bankruptcy, PII may be transferred to a bankruptcy trustee or debtor in possession and then to a subsequent purchaser.

d. Affiliates. We may share PII, non-PII and other information with our corporate affiliates. Corporate affiliates are those entities that we control, are controlled by us, or are under common control with us and any joint venture in which any of the controlled entities may participate from time to time. Any use of your information by our corporate affiliates is subject to this Policy or another policy no less protective of your privacy. Conversely, we may obtain information about you from our corporate affiliates or from your visits to other websites that we or our corporate affiliates control.

e. Compliance and Safety. We may release user information when we believe release is appropriate to:

  • comply with applicable law, and to respond to legal requests and to respond to or otherwise address written complaints of copyright infringement;
  • make disclosures under programs intended to prevent potential crimes or investigate persons;
  • enforce or apply agreements, including the Terms and Conditions of Service; or
  • protect the rights, property, or safety of our Site, our users, or others, including exchanging information with other companies for fraud protection and credit risk reduction.

11. Your Obligations

You must protect against unauthorized access to your password and to your computer. Please sign off when you have finished using a shared computer. Your emails to us are not necessarily secure against interception so do not include sensitive information in them. We will not ask for passwords in an email and you should assume that if you get such a request, it might be fraudulent. YOU MUST DO WHAT YOU REASONABLY CAN TO ENSURE THE SECURITY OF YOUR PERSONAL INFORMATION.

12. Our Security Measures

We take reasonable precautions to protect the security of our users' information. We have physical, electronic, and managerial procedures to help safeguard, prevent unauthorized access, maintain data security, and correctly use your information. However, neither people nor security systems are foolproof, including encryption systems. In addition, people can commit intentional crimes, make mistakes, or fail to follow policies. Therefore, while we use reasonable efforts to protect your PII, we cannot guarantee its absolute security.

13. What About Links to Other Sites and Services?

The Platform contains links to other sites or services. We are not responsible for the privacy practices of such other sites or services. We encourage you to be aware when you leave our Platform and to read the privacy statements of every website or service that collects your PII. This Policy applies only to information collected by the Platform.

14. What Does BeautyAdvisor Do When This Privacy Policy Changes?

We reserve the right to change our Policy at any time. Non-material changes and clarifications will take effect immediately. If we make non-material changes, we will indicate at the top of this page the revised Policy's new effective date. We encourage you to refer to this Policy at least every 30 days to check for changes to this Policy.

15. What If I Have Other Questions Or Concerns About Privacy Or This Policy?

We utilize the self-assessment approach to assure our compliance with our privacy statement. We periodically verify that the policy is accurate, comprehensive for the information intended to be covered, prominently displayed, completely implemented, and in conformity with the Principles. We encourage interested persons to raise any concerns with us using the contact information below. We will investigate and attempt to resolve complaints and disputes regarding use and disclosure of personal information in accordance with the principles contained in this policy.

16. Privacy Concerns

If you have any concerns or complaints about privacy at the Platform, please contact us at BeautyAdvisor's Legal Department located at 1521 Concord Pike #301, Wilmington, DE 19803, U.S.A or email us at We will do our best to respond to you in a timely and professional manner to answer your questions and resolve your concerns.

17. Customer Service

For customer service matters (including questions relating to this Policy), you may use our Help Center.

Date of Last Revision: August 13, 2020

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