Because users are looking through your images for tips and inspiration, it's important to be as detailed as possible with your photo descriptions or how to's.
For instance, if you are a hair stylist, makeup artist, or skincare expert, try and explain the steps you took to create a specific look for your client. Make sure to tag each of your images with the products used so that beauty lovers can find the items to purchase for the best prices online.
If you're a fitness trainer, it's helpful for a fitness lover to know your training regimen, or how you've performed a certain workout or pose.
If you are a plastic surgeon, it's fantastic for the user to fully understand the patient's treatment plan, including, for instance, the breast implant type and size chosen, the patient's height/build, and other details.
Here are a couple great examples: